The Work
That Wins
We believe in the power of a story well-told, a visual that resonates, and a message that lingers.
You Over
Carrier âCool Spotâ
Going BIG on cooling in one of the hottest summers in history.
With the Philippine heat indexes frequently surpassing 40°C (104°F) all over the country, the summer of 2024 is one for the books. Simple tasks like walking a few meters or even waiting for a ride can be punishing in the blistering heat.
Nowhere on earth are influencers more powerful than in the Philippinesâthe number 1 country in percentage of social media users who follow influencers.
The campaign utilized a powerful insight that scratching oneâs head can be misinterpreted. Tapping Philippine celebrity heartthrobs who have never worked together, we brought to life how their first encounter in a movie set led to anxiety as a result of âitchuationsâ caused by dandruff.
Going BIG on cooling in one of the hottest summers in history.
With the Philippine heat indexes frequently surpassing 40°C (104°F) all over the country, the summer of 2024 is one for the books. Simple tasks like walking a few meters or even waiting for a ride can be punishing in the blistering heat.
Nowhere on earth are influencers more powerful than in the Philippinesâthe number 1 country in percentage of social media users who follow influencers.
The campaign utilized a powerful insight that scratching oneâs head can be misinterpreted. Tapping Philippine celebrity heartthrobs who have never worked together, we brought to life how their first encounter in a movie set led to anxiety as a result of âitchuationsâ caused by dandruff.